Donna Karan- Catalogue book ss01 (by Milla Jovovich)

-in advertisements featured by both the male & female models, the 2 characters' clothes are in contrasting colors

-even though the background is dim, the 2 of them can be seen clearly

-Donna Karan also pays great attention to the 2 models' positioning

-the male model places a significant role in highlighting the female model

-the white outfit worn by the male model contrasts with the dark dresses of the female model

-the outfit of the male model (low value) also faciliates in reflecting light

-so even if the 2 models curdle, audiences can still see the 2 outfits clearly

-therefore in the 4th advertisment, when the male model wears greater proportion of black

-he poses on the white pillow & bed sheets

-while the female model weraing a dark brown dress continues to occupy the sandy color blanket, embedding in similar colors (Analogous)

-it is obvious that white color has played a significant role in emphasising the clothes of the female model

Milla Jovovich

-movie star

-usually plays tough & sexy roles in movies

-has the image desired by Donna Karan's target customers

-coherent to Donna Karan's brand philosophy

-showing the soft side of tough women

Advertisements-ss01

-the scene is set at the exotic Vietnam

-contrasts the primitive scene in Vietnam with the image of modern women

-creates an interesting theme

-apply few simple secondary colors

-colors: 2set > earth tone colors+grey scale colors

-Earth tone colors: Dark Brown, Coffee, Beige, Sandy orange, Camel, Sahara (Analogous)

-Earth tone colors: similar hues, high & low value, low chroma

-Grey scale colors: Black , Light grey

-Grey scale colors: contrasting value, low chroma

-the colors melt together forming a harmonious picture

-usually the model & the clothes will be highlighted

-by using a contrasting color

-by using a color brighter from the dark background

-however in Donna Karan's case, both the model & the background use similar dim colors

-the dim environment creates a mood very easily

-the model is still the main focus because it is placed in the front of the advertisement

-the model is highlighed by the light

-viewers' eyes are therefore led to focus on the model instead of the background

-the background is shadowed by the drak color and shaded by misty colors (the smoke) at the same time

-a very effective way in highlighting the main features

-the entire image looks natural because both the model & the background use common colors in similar chroma

-the scene therefore seems more down to earth & less artificial

-the advertisements may connect better to audiences