Spring Summer 05

Donna Karan SS05

~Low value

~2 major sets of colors

# Set 1: Dark/Light grey, Minty green, Off white

# Set 2: Biege
~Black color is not common in this collection
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# Set 1: Dark/Light grey, Minty green, Off white

-cool colors imply a cool summer

-Donna Karan shows concerns the green house effect that makes the summer hotter & hotter

-reflective, shinny materials are used for the Dark grey color

-gives an even frosty, chilly feeling

# Set 2: Biege

-apperas again in this collection

-apart from black & white, beige is used the most frequently

-bei0-ge=nude colors

-the most natural color

-since has similar tones as our skin
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-three sharp, iconic colors are shown

-the Reflective blue & Pink

-give a strong presence

-since the entire collection is pale & plain

-2 strong colors are given to create great contrast

-provide an alternative option for the target customers

-can also test market response regarding the new color

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-the blue is used in the fall winter collection of the same year

-however in a much higher value

-to suit the dim & dark fall winter collection