DONNA KARAN - INTERIOR DESIGN

New York Flagship Store

London Flagship Store

New York Flagship Store+London Flagship Store


-Similar colors & design


-Colors: 2 sets >Earth tone colors & Grey scale colors


-Earth tone colors: Natural beige+Sandy sahara+Creamy brown (Analogous)


-Warm & natural


-Can be easily accepted by the audiences


-Grey scale colors: Cool grey+Pale grey+Black (Achromatic)


-Classy & chic


-Suits the brand image


-Natural earth tone: the brand's attention towards the nature & environment


-Classy grey scale: adds to the classiness of the brand, allows the store to look more grand


**Just as Donna Karan's designs, Black is usually used to accessorized the pieces. Here, in the interior, black is also used for the same purposes.



-Black is used to high light the rather minor but important parts of the store


-eg. Staircase poles, Decorations (vases, sculptures etc)


-Earth tone colors & Grey scale colors are used almost every season in Donna Karan's collections


-The favorite colors of the brands' target customers-career women


-Earth tone colors: similar hues, high value, low chroma


-The colors melt together forming a harmonious picture


-Grey scale colors: similar hues, high & low value, low chroma


-Though using similar colors, but they are applied in different textures


-Extensive use of lightings, emphasis the color & texture's differences


-Adding interest to the viewers' eyes


**Unlike brands that try to standout their products from the interior (eg. Dolce & Garbbana), Donna Karan tends to fuse her products into the environment.


-Ivory pieces are placed next to the light grey sofa


-Creamy brown handbags and shoes are placed in shelves of the same hue in lower value


-This is to match the wants of Donna Karan's target customers


-Donna Karan's target customers are career women instead of drama queens


-They want to fit into their working environment instead of being the center of focus


-Therefore they would not prefer high profile dressing style & exaggerating outfit


**The way Donna Karan displays her collections matches the inner wants of the career women who want to look attractive but still matches the dress code of the working environment so they can fit into the working place, be professional and cause no drama.