Donna Karan - The Entrance

Signage

-Simple color & Design

-Color: Black (font) & Dark Ivory Marble (background)

-Font Style: Simple, Square-Like, Not Curvaceous

-Functional: Sharp, clear & Contrastive

-Perception: Professional, Strong & Classy -> Expensive

Entrance

-Dark Ivory Marble & Dark Non-Reflective Entrance

+ The height & width of the entrance

-Indicates the nobility of the store

-Gives people a professional, authoritative & flint impression

-Attracts target customers who are also strong & professional

-Repels the “non-targets”

-Helps to cull the targets from the pedestrians