Fall Winter 08

Donna Karan FW07

~High & low value

~Generally high chroma

~2 major color combinations

# Combo 1: Purple Red, Burgundy red + Black

# Combo 2: Soily yellow, Dim military green + Black
~Black can also be found in some pieces solely
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-contrasts from the coolness of the previous season
-combo 1 consists of aggressive colors, they give a very warm feeling
-combo 2 consists of natural colors
-show the colors of fallen leaves that are common in autumn & winter
-a very cosy, warm winter is created by using the 2 color combos
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-shows the flexible use of colors
-Purple Red + Burgundy red (Mono chromatic)
-Purple Red/Burgundy red + Soily yellow (Analogous)
-Soily yellow + Dim military green (Analogous)
-Purple Red/Burgundy red +Dim military green (Split complementary)
-Black (Achromatic)
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-Yellow is introduced as one of the major colors
-influenced by the color use in fall winter 07
-a shimmering yellow one piece was shown in fall winter 07
-to test market response towards new colors
-probably because the sales of the yellow dress was good in the previous season
-it is introduced again in fall winter 08 as a major color
-there are more than one piece of yellow outfit in the collection
-in order to suit the brand image of Donna Karan
-the value of the yellow is increased
-the chroma of the yellow is decreased
-transforming the shimmering yellow into soily yellow
-the new yellow looks natural but still stands out from the collection
-it is coherent to the tone of the rest colors in the collection