Donna Karan- Advertisement ss00

-these are the advertisements of Donna Karan's in 2000

-Donna Karan showed a different apporoach in using colors 8 years from now

-she showed variations in her collections & advertisements that year

-spring summer 2000

-she showed the most pieces (72 pcs)

-all in similar styles, generally evening gowns & dresses

-she also featured the most colors

-5 major colors

-one color to two colors per piece

-the colors she used in 2000 can be commonly seen in her future collections

-ss00 advertisements

-showed variations comparing to the other advertisements after 2000

-unlike what Donna Karan usually does, she took group shots this time-showed the images of 6 models in a spread page

-all 6 of them were the focus

-all of them were equally important

-unlike what Donna Karan usually does, their level of importance were not emphasised

-did not stand out any of them by using a different color nor a different value

-did not show the use of different texture & brightness

-did not shade the models at the back

-the proportion of the models told audiences of their level of importance

-but in some shots (the red ones), it was hard to tell

-unlike what Donna Karan usually does, the theme was not clear

-there were no background in the advertisements

-only the backdrop of the studio

-fail to create a story or a setting within the advertisements

-the advertisements aimed at emphasising the colors used in the collection that year

-therefore unlike what Donna Karan usually does, the colors did not fuse into the environment

-the colors used in the advertisemens were strong

-strong colors pop out from these advertisements

-no stories were built within the advertisements, so their connection with the target audiences might be weaker

-but the sudden boost of strong color could catch the attention of the target audiences

-viweres' attention can be caught by the eye-catching colors

-therefore such styles made perfect for audiences who could only give the advertisements a fast glance

-these advertisements would be very effective when they are used in billboards in highways or outside the tunnels

-so passer-bys can have a quick glance at the advertisements

-as these people are too busy to graspe a story/feeling within the advertisements

-the fullness of strong colors in the advertisements can make these people remember about the brand