Donna Karan- Advertisement ss01 (by Milla Jovovich)

-the color used is simple, as what Donna Karan always does

-pale colors are used: Creamy beige, Cool grey & Dove grey

-creates a soft & natural feeling

-black color is used to shade the images

-since so many pale colors are used, dark color is needed

-to create contrast & sharpen the images

-white is the major color in the advertisement

-the model ,the man behind her & the fishman all wear white

-however the model stands out from all of them

-the suit contrasts from the traditional outfits worn by the rest 2 characters

-the creasing texture of the suit also pops out from the advertisment

-most importantly, the white suit has a lower value

-it stands out from the rest features

-in my opinion, it would be easier to emphasis the model by using a different color

-rather than using the same/similar hue of the background

-therefore it is obvious that Donna Karan pays great effort in planning the colors

-the same hue (white) may show great difference because of different level of value they carry

-the white in the background tends to look more dim as if it is grey

-while the white of the main focus (model) looks brighter

-this piece of advertisement shows Donna Karan's style

-she love to use the same hue (mono chromatic)

-usually soft colors

-instead of multi strong colors

-she loves to fuse all colors together

-rather than making great contrasts

-the main features in the advertisement is emphasised by using contrasting value & texture

-this practise is applied in most of Donna Karan's advertisement

-as well as her stores' interior design