Spring Summer 09-the resort

Donna Karan SS09

~Generally low value

~2 major sets of colors

# Set 1: Beige, Khaki
# Set 2: Grey, Light grey, Minty grey
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-shows features of resort styles

-the mint colors contribute to a more playful style

-this is the latest advertisement of Donna Karan's SS09 collection

-it is different from all other advertisements in the previous seasons

-becasue of economic down turn

-the SS09 collection will not shoot an advertiseing campaign

-will advertise with a campaign that consists of images from the runway show

-advertising is influenced by the global economic factor

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-such advertisement with no theme & story have a weak connection with the target audiences

-the disappearance of top model/celebrities' faces will also damage Donna Karan's brand image

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-in order to play save in the periods of economic downturns

-Donna Karan does not show the iconic Mint Green pieces in the advertisement

-instead she showed the pieces in Beige

-which is an earth tone color she has used for ages

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-the economic factors do not only affect the scale & style of the advertisement campaign

-the content of the advertisement is also affected