2008年10月10日 星期五

DONNA KARAN - HISTOY OF THE BRAND




Donna Karan

-strong New York Metropolitan style

-stylish & chic

-targets at strong career women

-shows a strong independent image

-but still emphasises on the softness of female

-therefore the clothes are highly wearable

-no dramatic designs

-no shocking colors

-seldom apply the principle of novelty

-seldom use the complementary colors, split complementary colors or triad

-the principle of FAMILIARITY is common

-using the natural colors from mother nature

-this color using pattern can be found in its interior design, packaging, advertising etc

-to conclude, Donna Karan is never over the top

-therefore it's collections are loved by career women

-for the clothes can be worn during office hours, cocktail parties or even at night balls

-Donna Karan is famous for her wrap dresses, drapes, baggy pants

-she pays great attention to details

-she loves using simple little patterns instead of large prints

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