DONNA KARAN-ADVERTISING (ACCESSORIES->HANDBAGS)

-Aims at selling the accessory

-Handbag>Model=The bag is more important than the model

-The handbag

-comparing to the size of the model, the handbag has a bigger proportion

-occupies half of the advertisment

-is in aggressive colors (mustard yellow)

-has a stronger ray-length

-more sharp & easy to be seen

-contrasts from the dull background (recending colors->minty-blue; black)

-(mustard yellow+minty blue=analogous )

-catches the attention of the audiences at first glance

-is shown in the left front corner as the main focus

The model

-is shown at the back as part of the background

-is shaded in the dull background

-is shown in a unclear & vague manner->less significant comparing to the handbag

**yet, if the handbag is shown solely, the image will tend to be boring

adding a model at the back with shades may interest the audiences' eyes

-facilitates in creating a moody atmosphere

-helps to build a story with the images

-the advertisement may also appear to be more classy

-target audiences can be "bounded" by the advertisement

-The handbag

-the handbag plays an important role in the advertisement

-occupies almost half the advertisement

-is in recending colors (Navy Blue)

-stands out from the plain background (dove grey)

-catches the attention of the audiences

-is shown in the front as the main focus

The model

-is shown in the upper part of the advertisement

-is shaded in the plain background

-is shown in a clear manner

-however her presence is less significant comparing to the handbag

-plays an supportive role in demonstrating the handbag

-by adding a model, the advertisement may interest the audiences' eyes

-appears to be more classy

-may creat a mood & build a story easier so target audiences can pluge into the advertisement better

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**Though both advertisements focus on showing the handbags, the 2nd one is better than the 1st one

The whole image looks more natural

Both the handbag & the clothes worn by the model can be shown

When the model is clearly shown, she plays an impostant role in supporting the presence of the handbag

a story can be created within the advertisement

target audiences can substitude themselves as the character of the advertisement

they can therefore glasp a stronger feeling from the images

the advertisement can be more provocative

enhances implusive buying