Signage -Simple color & Design
-Color: Black (font) & Dark Ivory Marble (background)
-Font Style: Simple, Square-Like, Not Curvaceous
-Functional: Sharp, clear & Contrastive
-Perception: Professional, Strong & Classy -> Expensive
Entrance
-Dark Ivory Marble & Dark Non-Reflective Entrance
+ The height & width of the entrance
-Indicates the nobility of the store
-Gives people a professional, authoritative & flint impression
-Attracts target customers who are also strong & professional
-Repels the “non-targets”
-Helps to cull the targets from the pedestrians
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